Marketing expertise. At a fraction of the cost.
Engaged
A comprehensive marketing strategy with prioritized campaigns to be led by the fractional CMO / marketing leader.
Half-Day Consult
A deep dive into your marketing strategy, providing clear direction on meeting your goals.
Advisor
A plan for ongoing guidance via email and bi-weekly check-ins; your team will stay on track and campaigns will continually produce results.
Go-To-Market
A comprehensive go-to-market strategy and expert guidance to successfully launch and scale your product.
Pivot Towards Success
Engaged Fractional Chief Marketing Officer / Leader
Starting at $5,000 per month
When you need someone to ensure the marketing strategy drives continued and scalable growth.
Translate vision into marketing strategy, campaigns and KPIs.
Lead and mentor your marketing team, manage agencies and vendors.
- Establish processes and systems for weekly reporting on primary KPIs mutually defined as success drivers.
Foster an innovation mindset, focusing on what’s working and pivoting from what’s not.
Report weekly to the CEO on KPIs.
Lead product and channel innovation initiatives.
Engaged is a 3-month package with 40 hours of dedicated time per month.
Half-Day & Project-Based Consulting
Starting at $5,000 per month
The Half-Day Consult is the perfect fit if you have a strong marketing team in place, but you need a strategy.
Conduct a thorough review of your business and the competition.
Within 2 weeks, meet for a 4-hour strategy session with your team in person or via Zoom using the Functional Marketing® Framework to focus your marketing strategy.
Delivery includes an immediate marketing punch list with your initial marketing campaigns outlined for the next 1-6 months.
Half-day strategy sessions are also a great way to vet your product strategy, GTM plan or product concept.
Through project-based consulting, we analyze your business and create a pivot strategy to get and keep your business on track.
Ongoing Marketing Advisor
Starting at $3,600 per month
For companies with a strong marketing team who can execute with little oversight. Advisor is a six-month engagement with 20 hours of dedicated time each month.
Bi-weekly sprint planning calls.
Unlimited access via email, Teams, or Slack.
Access to executive-level marketing leadership.
Report monthly to the CEO on primary KPIs mutually defined as success drivers.
Go-To-Market Planning & Execution
Starting at $5,500 per month
For companies in all product stages – ideation, development, launch, and management. Each strategy is tailored to your specific needs.
Lead product go-to-market strategy.
Lead product development with R&D or formulator.
Pricing and distribution strategy development.
Product ideation and innovation road map.
Stakeholder management and cross-departmental alignment.
Product launch and six-month post-launch campaign blueprint.
Lead and mentor your marketing team, and manage agencies and vendors.
Establish processes and systems for weekly reporting on primary KPIs.
This package is a great solution for professional service providers or physicians considering launching a skincare line.
Getting Started
#1 No Pressure Chat
Schedule a no-pressure 15-minute call to see if a Fractional CMO is a good fit.
#2 Build A Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
#3 The Transformation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.