Get the marketing leadership you need to grow your business.

Delegate your marketing outcomes to an expert in beauty, personal care, and direct selling for a greater return on your marketing investment.

Looking to scale your business?

Is your business ready to grow but you’re not sure you have the right marketing strategy or leadership to manage that growth?

That’s where I come in.

Focused on making your marketing perform better.

Marketing Strategy

You need a comprehensive marketing strategy from an experienced expert in your industry, with ownership of KPIs and reporting to validate and optimize the results.

Marketing Leadership

You have a great marketing team but lack the leadership to manage their efforts, drive key decisions, and hold your external partners accountable to your strategy.

Go-To-Market Strategy

You are launching a new product for your business and need the strategy and implementation blueprint to bring it to market.

Optimized Effort

You’re growing but aren’t sure what is or isn’t working and need clarity to focus your efforts for your next growth stage.

Part-Time Support

Your strategy requires executive-level support, but not for the C-suite salary or 40 hours per week.

Efficient Expertise

You need immediate expertise that can create an impact from the moment you say go, without months of interviewing or an onboarding process.

Working With Pivot

We work directly with business owners, founders, CEOs, and senior leaders to provide ongoing fractional CMO services, contract consulting, or project-based work for their beauty, personal care services, and direct selling companies.

We only take on 2-3 clients at a time, so we’re able to give every business the attention it deserves.

Not only will you get customized strategies and plans to address your business’s specific goals, timing, and budget, but we’ll also implement those strategies for you and ensure they’re delivering the desired results.

More than a buzzword.

Pivot strategies help organizations navigate challenges, seize opportunities, and stay competitive.

Adopt a pivot mindset. You'll be in good company.

Brand Pivot

Brand misalignment impeded American Leather, a luxury furniture brand's success. Low brand perception negatively impacted their ability to attract the target consumer, thus undermining its positioning as a premium player and hampering its potential for growth and success.

_______

The brand pivot included a comprehensive rebranding effort with a refined logo and enhanced branding strategy. The transformation resonated with the target audience and resulted in increased customer engagement and a 15% boost in sales.

Product Pivot

Fragrance sales in Eastern Europe stagnated while competitors achieved double-digit growth for this beauty brand. Originally tailored for Western markets, the portfolio lacked the breadth of olfactory notes favored by the consumer. The result was unrealized sales.

______

A differentiated fragrance portfolio for the Mary Kay Eastern Europe market was created, with 2-3 new products launching per quarter. Through strategic negotiations and rapid production scaling, the brand increased sales by $160.5 million in year one.

Market Pivot

Academic Partnership’s customer base was heavily focused on a narrow market segment. This lack of diversification posed a significant risk to the business, which saw a sharp decline in sales post-pandemic.